Our Mission & Vision


To be trailblazers on the path to ending eating disorders – investing where the need is greatest and the outcomes most profound.


Our vision is healthy lives, free from eating disorders.


With success, our work will impact the following truths:

  • Eating disorders are the leading cause of death for 17 – 24 year old women in North America.
  • There is no known single cause, nor cure.
  • The facts behind eating disorders are widely misunderstood, creating a stigma that shadows everything to do with the disease.
  • An eating disorder is a mental illness that targets destruction of the family unit.
  • Early treatment is, so far, the best defense we have against its long-term effects.
  • And yet, the public healthcare system drastically under-funds eating disorders, creating insufficient capacity that perpetuates the crisis.