Keanu Reeves and other To the Bone stars make PSA to support World Eating Disorders Action Day

Stars of the upcoming feature film based on one survivor’s true story join over 200 organizations around the globe to unite for the cause on June 2nd

Inaugural grassroots campaign will shine a spotlight on the 70 million peopleaffected by eating disorders worldwide

TORONTO, ON, JUNE 2, 2016 — Organizations and activists representing 30 countries are uniting for the inaugural World Eating Disorders Action Day on June 2, to increase awareness, eradicate myths and collectively advocate for resources and policy change.

In support of World Eating Disorders Action Day, writer/director Marti Noxon (Glee, Mad Men, Buffy the Vampire Slayer) and the stars of her upcoming feature film, To the Bone – based on Noxon’s struggle with anorexia as a girl and her unconventional road to recovery – created a PSA to draw attention to these life-threatening, yet treatable illnesses.

In the PSA, Noxon and the film’s stars and crew members reveal the Nine Truths About Eating Disorders [listed on page 2] in an effort to debunk common myths about eating disorders. On camera are stars Keanu Reeves (John Wick, The Matrix, The Devil’s Advocate, Speed), Lily Collins (Love, Rosie; Mirror Mirror; The Blind Side), Carrie Preston (Showtime’s Happyish, The Good Wife, HBO’s True Blood), Kathryn Prescott (Finding Carter, Skins), Retta (NBC’s Parks and Recreation, Fracture, Slackers) and Ciara Bravo (Nickelodeon’s Jinxed and Big Time Rush), among others.

The goals of the campaign are to advance understanding of eating disorders as treatable, genetically-linked illnesses; embrace diversity; raise awareness among policy makers to allocate resources and establish coherent national systems; and advocate for change at an international level.

To view and download the PSA visit: https://youtu.be/YrgrIts5WV8

“We are 100 per cent supportive of the World Eating Disorders Action Day as the first initiative to bring global awareness to a disease that is often misunderstood and stigmatized,” said Kim Duffy, Co-founder and Chair of the WaterStone Foundation. “Taking positive action will drive driving real progress towards the path of ending eating disorders. Congratulations to the organizers and to all participants.”

Added Amy Cunningham, Chair of the World Eating Disorders Action Day 2016 Steering Committee, “The movement for this historic event was begun just a few months ago by parents and affected people and is now resonating around the world. The first-ever World Eating Disorders Action Day sends a powerful message to policymakers across the globe on the need for action; underscores the fact that eating disorders don’t discriminate; and provides a message of hope for successful intervention.”

The Nine Truths About Eating Disorders

Eating disorders are potentially life-threatening illnesses with the highest mortality rate of any mental disorder and affect approximately 70 million people globally of all ages, sizes, weights, abilities, races/ethnicities, nationalities, sexual orientations, genders, and documentation, and socioeconomic statuses. Because stigma and misinformation too often prevent individuals from seeking help, leading eating disorder professionals and organizations came together to create the Nine Truths About Eating Disorders*.

  1. Many people with eating disorders look healthy, yet may be extremely ill.
     
  2. Families are not to blame and can be the patients’ and providers’ best allies in treatment.
     
  3. An eating disorder diagnosis is a health crisis that disrupts personal and family functioning.
     
  4. Eating disorders are not choices, but serious biologically influenced illnesses.
     
  5. Eating disorders affect people of all genders, ages, races, ethnicities, body shapes and weights, sexual orientations and socio-economic statuses.
     
  6. Eating disorders carry an increased risk for both suicide and medical complications.
     
  7. Genes and environment play important roles in the development of eating disorders.
     
  8. Genes alone do not predict who will develop eating disorders.
     
  9. Full recovery from an eating disorder is possible. Early detection and intervention are important.

World Eating Disorders Action Day unites eating disorder activists, professionals, parents and those personally affected to promote worldwide knowledge of eating disorders and the need for comprehensive treatment. A steering committee comprised of many of the leading voices in the field of eating disorders treatment will provide guidance and represent more than 200 organizations in 40 countries across the globe. The Steering Committee is comprised of leaders from Academy for Eating Disorders, Beating Eating Disorders, BingeBehavior.com, Elephant in the Room Foundation, Families Empowered and Supporting Treatment of Eating Disorders/F.E.A.S.T, International Eating Disorders Action, Nalgona Positivity Pride, National Association of Males with Eating Disorders, National Eating Disorders Association, Not All Black Girls Know How to Eat and Trans Folx Fighting Eating Disorders. See the full list of members here:  http://worldeatingdisordersday.org/steering-committee/

About WaterStone Foundation: WaterStone Foundation is a registered Canadian charity raising money to support our vision: to create healthy lives free from eating disorders.

Our goal is to provide much needed funding to support the full continuum of eating disorders from prevention to treatment and support post treatment through investment in research, hospital programs and financial assistance for patients needing urgent care who fall through the cracks in our public healthcare system. For more information, please visit www.waterstonefoundation.ca.

For More Information:

Visit:  www.WorldEatingDisordersDay.org

To share the PSA: https://youtu.be/YrgrIts5WV8

Facebook:  www.Facebook.com/WorldEatingDisordersDay

Twitter:  www.Twitter.com/WorldEDDay

Join the conversation:  #WeDoAct #WorldEatingDisordersDay

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Press Contacts:

World Eating Disorders Action Day
Amy Cunningham,  Stephanie Covington-Armstrong, Dagan van Demark: WorldEatingDisorderDay@gmail.com

*Nine Truths About Eating Disorders Reference:
Produced in collaboration with Dr. Cynthia Bulik, Ph.D., F.A.E.D., who serves as distinguished professor of eating disorders in the School of Medicine at the University of North Carolina at Chapel Hill, “Nine Truths” is based on Dr. Bulik’s 2014 “9 Eating Disorders Myths Busted” talk at the National Institute of Mental Health. Leading associations in the field of eating disorders also contributed their valuable input.